ROVE: PR MORE IMPORTANT THAN ADS
As we start to enter an economic downtime, lets hope this proves true for corporate PR agencies as well…
The current presidential race clearly demonstrates that PR has surpassed advertising as the most important part of the campaign, according to Karl Rove.
While the “TV ad man” was the most potent operator during the closing decades of the 20th century, the 21st century is “seeing the rise of the communications director and press spokesman as the more important figures on the campaign staff,” writes Rove in today’s Wall Street Journal.
President Bush’s former counselor says PR’s role has increased due to the “age of the Internet, cable TV, YouTube, multiple news cycles in one day and the need for really instantaneous response.” TV ads don’t count as much as they once did because campaigns have become “so intense, long and geared toward retail politics that people form opinions that are different to alter by early and voluminous advertising.”
Ronn Torossian
