ON WORKING IN PR AND HOW PR CAN NEVER WORK FOR O.J. SIMPSON
Haven’t blogged in quite a few days, so wanted to add a few random thoughts on this late Saturday night as I work from 5WPR on West 45th Street:
1: Off this week to a 36 hour trip to Los Angeles for a major RFP pitch. Is there any business which is more archaic than the airline industry? Anytime I need to fly I dread the process (I know I mention this often)….
That said, I am looking forward to seeing our new office in Beverly Hills (My LA office moved last week)… and returning to a great restaurant – Katsuya (Great Japanese in LA)…I am obsessed with sushi lately (Although here at home in NYC I am obsessed with Philippe Chow, whom we represent)….. and I have to be there at least 2x a week or suffer withdrawal.
2: Wow does physical exercise make a difference. I was able to run the last 3 days (20 miles in the last 3 days)… and am definitely going again tomorrow. I had to miss 3 days this week as we had multiple events occurring every night this week and I feel so much more focused after sweating on the treadmill. I don’t think it’s possible for me to focus without an outlet – I’d advise all entrepreneurs and hard working folks to find an outlet – Whether physical activity, knitting or learning a second language. Take the time. I couldn’t function without it.
3: As I commented to a few media outlets yesterday, O.J. Simpson (A.K.A. America’s biggest fool) is the impossible PR brand to assist. O.J. Simpson is beyond all hope for any sort of rehab in the public’s eye. I don’t think there is a PR firm on earth that will take him on. The nail was already in the coffin. There’s simply no redeeming O.J. It’s impossible.
4: September 11th came and went…. And I remember just 6 years ago people saying the world will never be the same, etc…. and how quickly they forget. Life goes on… at the end of the day I believe people by their very nature are focused on that which is closest to them.
I am always amazed how many people I meet who tell me how much they love the world, want to save the environment, etc…. but haven’t spoken to their families in years… and curse everyone in sight.
In any case, it’s Saturday night… and I have a lot more to do in my office….(People always seem to ask me what there is to do in my business on a weekend…Paperwork, organizing files… no ringing phones distracting me… no employees walking in and out)…
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, PR, PR AGENCY, PR Firm, Pubilc Relations, Ronn Torossian
September 30th, 2007 at 6:16 pm
My name is Tina, and I’m an intern at the LA office on Fridays.
The view at the new office is absolutely gorgeous Mr. Torossian!
Do you know what day you’ll be at the office? I’d be awesome to be able to meet the author of this blog.
September 30th, 2007 at 7:44 pm
Tina: I was just in LA this past week for 2 days and at the office (I agree its amazing – Conde Nast Building…)…. Sorry we didnt meet… and I hope next time to meet you.
Best, Ronn