SCOTT MCCLELLAN, ETHICS & HONESTY
The Scott McClellan case has received a tremendous amount of attention in the mainstream media, understandably.
Ronn Torossian thoughts:
If he felt he was lying at the time, why didn’t he resign or stop working ? The golden rule in PR is to not work with liars or lie to the press. It reflects on us, and for us, if a client makes a claim we believe not to be true, we won’t represent them. Lying to the media is a golden no-no for us… Challenge them, fight them…. Don’t answer them… but lie ? No. If one lies to the media, how can they be trusted the next time around ? I question Mr. McClellan’s honesty, reliability, and decency.
How can this be anything other than trying to run to the bank and make money ? Ethical ? Honest ? No.
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, PR AGENCY, PR Firm, Pubilc Relations, Ronn Torossian


