June 2nd, 2008
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SCOTT MCCLELLAN, ETHICS & HONESTY

The Scott McClellan case has received a tremendous amount of attention in the mainstream media, understandably.

Ronn Torossian thoughts:

If he felt he was lying at the time, why didn’t he resign or stop working ? The golden rule in PR is to not work with liars or lie to the press.  It reflects on us, and for us, if a client makes a claim we believe not to be true, we won’t represent them.  Lying to the media is a golden no-no for us… Challenge them, fight them…. Don’t answer them… but lie ? No.  If one lies to the media, how can they be trusted the next time around ?  I question Mr. McClellan’s honesty, reliability, and decency.

How can this be anything other than trying to run to the bank and make money ? Ethical ? Honest ? No.

Ronn Torossian

5WPR

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