June 2nd, 2008

SCOTT MCCLELLAN, ETHICS & HONESTY

The Scott McClellan case has received a tremendous amount of attention in the mainstream media, understandably.

Ronn Torossian thoughts:

If he felt he was lying at the time, why didn’t he resign or stop working ? The golden rule in PR is to not work with liars or lie to the press.  It reflects on us, and for us, if a client makes a claim we believe not to be true, we won’t represent them.  Lying to the media is a golden no-no for us… Challenge them, fight them…. Don’t answer them… but lie ? No.  If one lies to the media, how can they be trusted the next time around ?  I question Mr. McClellan’s honesty, reliability, and decency.

How can this be anything other than trying to run to the bank and make money ? Ethical ? Honest ? No.

Ronn Torossian

5WPR

Share

Tags: , , , , , , ,

Leave a Reply

Previous Posts
ANGELINA JOLIE BRAND – WILL SHE CHANGE HER NAME TO ANGELINA PITT? PR AGENCY CEO RONN TOROSSIAN PRESENTS INTERESTING READING In Public Relations, As In So Much Else: Money Matters CELEBRITY PUBLICITY & DIGITAL MEDIA & CRISIS PUBLIC RELATIONS RONN TOROSSIAN: NFL MARKETING MOCK DRAFT CRISIS PR & BRAND GOLDMAN SACHS: INSIDER TRADING & GREG SMITH Top 10 Living Communicators Who Influence Change 10 PUBLIC RELATIONS TIPS FOR SUCCESS FROM RONN TOROSSIAN OF 5WPR PR AGENCY TRUST SURVEY & CRISIS PR AGENCY IN NEED RUNNING A SUCCESSFUL EVENT: MARK BIRNBAUM OF EMM GROUP PR AGENCY: FAIR & BALANCED ?…CRISIS PR: TWO COURTS MEDIA AND PR QUOTES: ZE’EV JABOTINSKY, MICHAEL WOLFF & MALCOLM X CRISIS PR AGENCY, MIKE WALLACE AND PR JOBS Pr Firms: Content Creation CRISIS PUBLIC RELATIONS, SCANDAL & APPEARANCE CRISIS PUBLIC RELATIONS: HARD-HITTING IS SOMETIMES THE WAY TO GO The 24/7 Rolling Press Conference Watch Your Language: Tourneau Vs. Wempe CRISIS PUBLIC RELATIONS: SANTORUM BRAND ONLINE & THE REALITY OF NYC REAL ESTATE IN THE MEDIA AUDEMARS PIGUET PUBLIC RELATIONS: THE SECRET LANGUAGE OF LUXURY AUDEMARS PIGUET: AKIN TO LEGENDS – PR & MARKETING WIN (Part 1 of 2) SACHA BARON COHEN PUBLIC RELATIONS GENIUS FROM DONALD TRUMP TO MARK SCHULHOF, MARK BIRNBAUM TO JEREMY LIN CONNECT WITH RONN TOROSSIAN PUBLIC RELATIONS: BE SMART & YOUNG AT HEART