After years of bumbling, the DNC’s marketing strategy machine is running – and running smoothly. The DNC’s new campaign, which paints embattled conservative radio host Rush Limbaugh as the face of the Republican party, is a smart PR and political move as President Obama gears up for his first public battle. Presenting this highly polarizing figure as the face of the opponent is very smart.  This, coupled with the tremendous failure of the John McCain campaign and no real face of the Republican party, allows the DNC to claim Rush as the face of the Republicans.

President Obama has been the media’s best friend, and they’ve been very hesitant to criticize him.  As he prepares for his first real fight, there’s no better move than to position his opponent as someone like Rush.  This PR battle is truly about the economy, but by focusing on Rush, the DNC makes it harder for people to criticize Obama’s economic policy because it creates the appearance of standing with Rush Limbaugh if they pass any negative judgment.

Ronn Torossian

5WPR

This entry was posted on Monday, March 16th, 2009 at 10:06 am and is filed under GOVERNMENT, MEDIA & PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.