SNOW & PR
Why is the whole media business consumed with NYC’s snow today (and really, every snow day)? It always amazes me – inches and inches and columns of space on the weather. Snow will fall and blow around, and schools will be cancelled, airports delayed and the commute will take a few more minutes. What else is new? Is it really that major a story every time it snows?
Separately, whenever it snows there is a unique opportunity for PR pros to place “talking heads” on media and live TV shows, as pre-booked guests may be snowed in. Chaos because of the weather means you may be able to slip on a guest on who wouldn’t have otherwise been on the air. Take advantage whenever you can – rapid response public relations.