Why is the whole media business consumed with NYC’s snow today (and really, every snow day)?  It always amazes me – inches and inches and columns of space on the weather.  Snow will fall and blow around, and schools will be cancelled, airports delayed and the commute will take a few more minutes.  What else is new?  Is it really that major a story every time it snows?


Separately, whenever it snows there is a unique opportunity for PR pros to place “talking heads” on media and live TV shows, as pre-booked guests may be snowed in.  Chaos because of the weather means you may be able to slip on a guest on who wouldn’t have otherwise been on the air.  Take advantage whenever you can – rapid response public relations.


Ronn Torossian




nyctaxi460 SNOW & PR

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