Don’t reinvent the wheel to stay engaged

by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18

If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the sort of engagement that gives the ring and then never can quite make it to the wedding. I’m talking about relating to and with your fans in a meaningful way each and every day.

Social Media StrategyYep. Every day.

But what do I mean by meaningful. No, I don’t expect you to have deep, hour-long chats with your fans on a daily basis. They don’t have the time for that and neither do you. The point is to engage by GIVING them something to engage with each and every day.

Star Trek veteran actor George Takai is a master of this. That man has given himself an entirely new career simply by using social media as it was intended to be used. With that in mind, here are a few of Ronn Torossian’s best social media tips to keep your fans engaged.

Torossian’s Monday tip

Post something inspiring. A great quote, funny meme, or endearing picture. Something, anything to put a smile on someone’s face. Monday is not the time for heavy content or deep thought. It’s MONDAY people. Give your fans something to laugh at over their morning coffee.

Torossian’s Tuesday tip

Tuesday is the day to get people engaged with what you are doing. Post something newsworthy that people can be proud of or connect with. A short video or short text post that helps people know what you are all about and motivates them to investigate more.

Torossian’s Wednesday tip

Wednesday is a terrific day to be useful. Post something worthy, interesting, or useful. It could be about your brand or just a general tip connected to what you do.

Torossian’s Thursday tip

Thursday is another day for company news, events, or excitement. It is also the perfect day to say “thank you” in a public way to your staff, volunteers, or vendors.

Torossian’s Friday tip

No matter what you post on Friday, do it well before noon. People check out after noon on Friday. They are thinking about the weekend, and unless you are their favorite nightspot, they could not care less what you have to say. However, if you ARE that nightspot, Friday is exactly the right time to capture people and bring them through your doors.

So there it is. Five days’ worth of content and you really only have to come up with original content for two of them. How cool is that!

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.