Social Media Strategy & Your PR Agency
Interesting survey results were released today of a survey by Grayling PULSE of in-house communications professionals.
Some highlights from the survey:
- Twenty-two percent of communications and marketing heads say their company has no social media strategy
- Of companies that do have a social media strategy, only 39 percent say it is integrated with a broader communications strategy.
- 23 percent of CEOs participate personally in company social media
Very interesting survey results. It is remarkable that so many companies still don’t participate in digital media – and one of the reasons 5WPR continues to experience such success is how good we are at all aspects of public relations 2012.
Full Information on the study can be found at www.graylingpulse.com