Social Media has experienced many changes in just a few short years of its existence.  Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.

Here are some key takeaways from Social Media Week 2012:

  • You can’t produce enough content in today’s Social/Digital Age.  Content is King!
  • Knowing your audience well and being able to speak to the different groups through social media gives you a different angle to sell so you are not asking the same people to buy/do the same thing.
  • Here is an example of the clothing giant H&M asking its audience to shop for spring, but in using different language and digital assets (top post leads to a video and bottom post leads to a photo album) it is attracting two different audiences of fans on Facebook.

  • When an artist or public figure tweet, retweet or responds to a fan’s comment it is considered the new autograph.  There is a lot of value and long term benefits of responding to fans and followers individually.
  • Social Media was also noted as being the NEW ‘Reality TV’ since platforms like Facebook and Twitter allow fan’s to see personal pictures, stories and conversations with other public figures they may have never had access to before.

Overall it is important to be aware of the fast changing digital world.  At 5WPR we understand the benefits of social media and how to achieve brand awareness.  For more information on Ronn Torossian or 5W Public Relations visit www.5wpr.com.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.