startup

It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.

The problem with bringing together many brilliant minds (which is usually how startups are founded) is that sometimes it can be difficult to stay on task, to see the big picture, because of all of the new ideas constantly popping up.

It’s a common occurrence, so if this situation sounds familiar, don’t despair. Startup culture is fun, exciting, and bursting with creativity — but it requires strength to stay on course. We’ve gathered some tips on how to keep bright ideas organized and help keep a startup’s marketing strategy on its course.

Too Many Cooks in the Kitchen

In many brainstorming sessions or meetings, it seems everyone has an idea that should be heard. And while there is much benefit to the gathering of minds, this can often serve up more confusion than anything else. Often, the original plan for a marketing campaign is quickly dropped and forgotten in favor of a new idea.

While there is an argument for using fresh ideas, it’s important to stay the course when it comes to marketing. Perhaps an all-hands meeting isn’t the best way to finalize strategy. Perhaps it’s better for a larger group to have an initial brainstorming session, put forward the best ideas to a deciding group, and let that deciding group execute the campaign.

The term “too many cooks in the kitchen” refers to ideas getting muddled due to too many differing opinions. Reduce this clutter in order to have a better definition of the path forward.

Ask What the End Goal Is

What is the end game of the business, or the specific marketing campaign? This should always be kept in the back of your mind when evaluating new, fresh ideas. And if there is not a defined end goal, then that should be the first step taken.

When a new idea is presented, ask how it helps bring the brand closer to its end goal. For example, let’s say an employee has put forth the idea to run a social media contest to promote the brand. How does this fit into the overall strategy? Or, does it only distract from the overall campaign?

Most brilliant ideas will have some sort of benefit from implementation. However, it’s important, particularly for startups as they gain traction, to stay consistent, and to stay on task.

Results take time. Constantly changing tactics or inserting new ideas can muddle the picture on whether or not a brand is successful. Instead, let a campaign breathe and perform for a few weeks before making more changes based on its performance.

Managing a startup full of big thinkers can be challenging, and everyone deserves to have their voice be heard. If it helps, keep a running list of ideas that perhaps won’t work immediately but may have a place in future plans. Don’t automatically drop an original idea for one that seems more “exciting” — and always keep the end goal in mind.

Finding success as a startup can be challenging, but by keeping at it, staying consistent, and avoiding distractions, startups can be successful. It just sometimes takes a bit of time, energy, and investment. Patience pays off!

Ronn Torossian is the CEO and Founder of 5WPR.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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