Currently viewing the tag: "5W PR"

Tuesday Is a Double Blessing Day…At 5WPR and Elsewhere

On March 19, 2013

Have always been superstitious and believe in the mystical.  Owning a PR firm, success is about hard work to get ahead and there are no short-cuts.  But blessings and luck also go a long way.

Something my mother (of blessed memory) always ingrained in me was that Tuesday was a double [...]

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SACHA BARON COHEN PUBLIC RELATIONS GENIUS

On March 26, 2012

If there was to be a publicity hall of fame for greatest stunts ever, Sacha Baron Cohen would absolutely have a place for some of his various shticks.  This weekend, at the medal ceremony at the Arab Shooting Championships in Kuwait, Cohen’s version of the national anthem (from Borat) played – instead of the real [...]

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PR, SALES AND REAL BUSINESS

On October 2, 2008

What too many PR pros fail to understand is why they are hired.  Real businesses utilize PR firms in a strategic manner to make more money.  A great story is a means to an end, but not the end-all-be-all.  Especially during difficult financial times, marketers need to utilize media and press to [...]

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SPIN, PUBLIC RELATIONS & BANKING

On October 1, 2008

Read an interesting article in The New York Times regarding the positioning of major banks’ public statements during this tremendously difficult time. Anyone who doubts that spin exists at all levels should clearly read this. The conclusion of the article from a PR [...]

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INFLUENCER MARKETING & PUBLIC RELATIONS

On October 1, 2008

I attended a major movie premiere last week and found it to be amazingly well organized. Between the after party and the attention to detail, the event must have cost hundreds of thousands of dollars – a major spend for a studio. I enjoyed myself because I had the chance to view influencer marketing [...]

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