Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.
School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.
Need for More Experiential Learning
Many believe that part of the problem is these high achievers are always looking for … READ MORE »
In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up. Technically, from the stapler up. Poppin started by overhauling the stapler, trading off … READ MORE »
According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker. Simply … READ MORE »
Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.
Today’s smartest business leaders are using social media to create a greater sense of shared purpose within their organizations. They are also implementing a … READ MORE »
TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020.
As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”
Shifting trends and the rise in … READ MORE »
According to Ronn Torossian, CEO of 5WPR, there are several public relations strategies that can play a dominant role if businesses want to attain greater success. Some of these have already played huge parts, but there are others that need to be focused on even more.
#1 – Keep it simple, keep it clean
With so many places to roam around on the internet, some users may feel overwhelmed by the massive amount of information available. … READ MORE »
So you have some big news to share? A press release is a great place to start. With so many outlets available for online distribution, both paid and free, as well as local options, it’s almost a necessary component to sharing any news with the public both locally and across the world. Use our tips below to make sure your press release stands out in a crowd.
Quote An Authority
Quote someone who is an authority to add a level of interest … READ MORE »
It’s the time of year when college graduates begin the path to real life – job ambitions – some with clear direction and others still trying to figure it out. Like it was yesterday, I remember in May 1995 graduating college and having no clue what profession I wanted to work in. So, complete with my B.A., I worked at my local pizzeria as I had since age 12 while I “figured it out.” Delivering pizza lasted little over one year (and I … READ MORE »
So it’s the time of year when many new college graduates are looking for jobs…. Some will seek full-time employment in their respective fields while others will make do with whatever they can get. I vividly recall graduating college in June 1995 and having no clue what to do for a living. I also remember how thrilled my mother was when I told her I would deliver pizza while I “figured it out.” Delivering pizza lasted little over one year (and I loved it), and then … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.