What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company got in some hot water for some unflattering remarks about his customers.
After some women complained about the company’s pants being too flimsy for their legs, the company’s founder Chip Wilson responded by saying, essentially, that some people should just not try to … READ MORE »
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.
Warner Brothers responded the right way by quickly … READ MORE »
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago – and many more will rightfully follow.
The crisis PR situation which Penn State faces is about as bad as it gets – According to a report by a private security firm, Penn State University leaders knowingly covered up the crimes and disgusting deeds of former football assistant coach Jerry Sandusky, the child molester. … READ MORE »
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm. The job of their crisis PR team wont be getting easier anytime soon – In the newest scandal to hit Goldman Sachs, Prosecutors have started a new insider trading probe against a current employee of the firm. Combine that with the upcoming insider trading set to start May 21 for former Goldman Sachs Group director … READ MORE »
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for serial, material breaches of his contract, including the failure to show up at work, sabotaging the network and attacking Current and its executives.
As the old adage says: “When the law is on your side, you argue the law. When the … READ MORE »
Front page news in Europe is that Former Metropolitan Police chief Sir Paul Stephenson has joined a crisis PR agency. Stephenson resigned following allegations of his police force being involved with alleged phone taps with The News of the World.
Might be a first that a police chief joins the public relations world – but I am sure it wont be the last, and his new role will have him counseling crisis clients for a firm whose employees according to their press release … READ MORE »
The crisis of Carnival’s “Splendor” cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours with limited food, challenging hygienic conditions, and without electricity. It was no one’s fault, yet surely constitutes a Public Relations crisis for Carnival Cruise Lines. I stand up and say hats off to Carnival for how they handled the PR surrounding the crisis.
Despite countless negative headlines, it is necessary to remember that there is no amount of publicity or spin which can … READ MORE »
(As Published In The Washington Post at: http://voices.washingtonpost.com/politics/blog-network/2010/10/pr_advice_for_brett_favre.html )
I haven’t spoken to or met Minnesota’s Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It’s a mistake in PR and crisis communications to keep silent during the heat, … READ MORE »
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s hard working daily with people” and “you easily get agitated by constant traveling and servicing annoyed passengers,” but did anyone ask if he still cashed his paychecks?
Launching a foul-mouthed tirade on the plane’s PA system, deploying the emergency chute, grabbing a beer, then jumping out … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.