In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still others, however, are using this lull before the silly season to set objectives and define goals for the year ahead.
For entrepreneurs in the age of online media, planning is more important than ever before. Here are three factors to consider if you plan to … READ MORE »
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
Facebook continues to root out bad actors on the platform and very publicly announce their successes, including … READ MORE »
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.
Better still, when set up properly, the end user themselves is the one who invites the push notifications, whether it’s a reminder, a … READ MORE »
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds. It turns out that a little banter … READ MORE »
Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.
When customers pick up a mealtime kit from Chick-Fil-A, they’ll get all the ingredients required to make their favorite recipes at … READ MORE »
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE »
Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be. As it turned out, they were way behind, but they were still taking pre-orders.
The company asked anxious customers to be patient, that they would solve their production problems. Now, it seems, they have. But it’s too little too late for some, … READ MORE »
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb”.
Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation. Obviously, this mystery alone was … READ MORE »
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying to get your narrative out the way you want it can be a real battle… or at least feel like one.
Getting the word out about your brand doesn’t need to feel or to be impossible. There are still a few simple steps you … READ MORE »
As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.
Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media. Now, Newmark is putting money … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."
Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.
