As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.
Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media. Now, Newmark is putting money … READ MORE »
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind of controversy that creates headlines that can doom album sales. Kanye West is no stranger to either kind of controversy. From interrupting Taylor Swift during an award show to wowing critics and music fans with his production skills and wit, West lives on razor’s edge … READ MORE »
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.
The influencer marketing platform allows brands and companies to find … READ MORE »
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.
Little Sapling toys had no huge selection of influencer followers, or celebrities to work with. … READ MORE »
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast.
While it’s difficult to find official numbers for the amount marketers spend on Instagram followings each year, some studies suggest that companies spent as much … READ MORE »
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.
Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people. These kinds of videos, even though they are routinely denounced … READ MORE »
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan.
The soft drink company says it plans to launch an alcoholic beverage in Japan later this year. The drink will, reportedly, be a form of flavored sparkling water mixed with shochu, a … READ MORE »
Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.
Timing
There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »
The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board.
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."
Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.
