YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.
Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people. These kinds of videos, even though they are routinely denounced … READ MORE »
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan.
The soft drink company says it plans to launch an alcoholic beverage in Japan later this year. The drink will, reportedly, be a form of flavored sparkling water mixed with shochu, a … READ MORE »
Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.
Timing
There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »
The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board.
This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.
Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer.
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. It’s just about listening, so it offers something unique in your marketing mix. For our PR firm, we realize more and more podcasts matter.
In early 2016, Edison Research published findings that of people 12 … READ MORE »
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to.
So, the interest was definitely there. Since then, though, things haven’t quite been so rosy. The company has struggled to get through multiple challenges in opening a new factory, and, subsequently, the IPO raised … READ MORE »
Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast.
In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box.
Arby’s had tried a lot to … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."
Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.
