Journalism as a trade is undergoing a strange shift, both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88.
Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we could parse out the “whys” and the “hows” of all of it, but that’s not what this is about.
The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process. These influencers are a wide range of individuals and could actually be part of the expected buyers … READ MORE »
As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from friends who publish serious PR news actually, just goes to show the diversity of interest, expertise, and gifted we humans (no matter our profession) are capable of. Garden Super Hero Tales, no less! I bet you never expected a children’s cookbook to cross your path here, … READ MORE »
Don’t reinvent the wheel to stay engaged by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18
If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the sort of engagement that gives the ring and then never can quite make it to the wedding. I’m talking about relating to and with your fans in a meaningful way each and every day.
But what do I … READ MORE »
Everyone is trying to capitalize on social media for their business or organization. Sometimes, the results are immediate and easily discernible. Other times, it may seem like nothing is happening at all. Measuring success for a social media campaign can be tough since the primary goal (expanding brand recognition) is not tangible, and can be difficult to measure. Ultimately, it’s about using what can be measured to see the effectiveness of the outreach aspect, and focus on that growth, while waiting for long-term numbers … READ MORE »
Have a high-profile executive who called me very early this morning in a panic. A friend of a friend, I had seen the full page story that a local tabloid newspaper ran about him, and understood instantly why he was calling.
He explained “The story isn’t true as I explained to the reporter. He called me, we spoke for a while he didn’t tell me he was running a story… and then I went back to work.” Well, low and behold, today for him isn’t … READ MORE »
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally irritate the press.”The media’s job, like it or not is not to make friends, or report that which is nice. Their job is to report “the news.”
Attracting a tremendous amount of attention this week was CNN’s decision to publish excerpt of the diary of the murdered American … READ MORE »
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print.
Tom Rosenstiel, the director of the study, said “People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets. In December, 41 percent of Americans said … READ MORE »
As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and constant TV coverage. That was followed in July 2006 with the Israel-Lebanon War of 34 days, when coverage was also limitless; night and day. Much of the American and even foreign media outlets were consistently covering the action.
On December 17, 2010, protests began in Tunisia, and we heard … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.