Don’t reinvent the wheel to stay engaged by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18
If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the sort of engagement that gives the ring and then never can quite make it to the wedding. I’m talking about relating to and with your fans in a meaningful way each and every day.
But what do I … READ MORE Â»
Everyone is trying to capitalize on social media for their business or organization. Sometimes, the results are immediate and easily discernible. Other times, it may seem like nothing is happening at all. Measuring success for a social media campaign can be tough since the primary goal (expanding brand recognition) is not tangible, and can be difficult to measure. Ultimately, it’s about using what can be measured to see the effectiveness of the outreach aspect, and focus on that growth, while waiting for long-term numbers … READ MORE Â»
Have a high-profile executive who called me very early this morning in a panic. A friend of a friend, I had seen the full page story that a local tabloid newspaper ran about him, and understood instantly why he was calling.
He explained “The story isn’t true as I explained to the reporter. He called me, we spoke for a while he didn’t tell me he was running a story… and then I went back to work.” Well, low and behold, today for him isn’t … READ MORE Â»
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally irritate the press.”The media’s job, like it or not is not to make friends, or report that which is nice. Their job is to report “the news.”
Attracting a tremendous amount of attention this week was CNN’s decision to publish excerpt of the diary of the murdered American … READ MORE Â»
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print.
Tom Rosenstiel, the director of the study, said “People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets. In December, 41 percent of Americans said … READ MORE Â»
As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and constant TV coverage. That was followed in July 2006 with the Israel-Lebanon War of 34 days, when coverage was also limitless; night and day. Much of the American and even foreign media outlets were consistently covering the action.
On December 17, 2010, protests began in Tunisia, and we heard … READ MORE Â»
What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the snow).
Some random musings:
–Must read piece for PR pros on Mashable about 2011 media predictions:
The changing nature of the media & journalist relations affects our PR agency.
Excerpt: “2010 was finally the year of mobile for news … READ MORE Â»
Like so many Jews worldwide, I sat through sermons during Rosh Hashanah services in synagogue this week. As I was sitting, listening to my beloved Rabbi speak perfectly and eloquently (hey, it’s my Rabbi), I wondered how many Rabbis (or other clergy for that matter) actually consider being professionally trained before they deliver their message.
Knowing the subject matter is only a part of challenge, and, often, the larger challenge is actually knowing how to present the material – when to make the joke and … READ MORE Â»
AT&T’s move on data pricing and Apple CEO Steve Jobs’ commitment to monetize content will strengthen the marriage bond between PR and media – thus creating a Technology Public Relations niche.
The sum of both requires some real thinking on traditional PR and how messages are communicated.
If you thought AT&T’s timing for coming out with their cancellation of the unlimited data plan was arbitrary, you can’t be more mistaken. Just the previous day during Wall Street Journal’s All Things Digital … READ MORE Â»
It’s said that Public Relations professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind.
This morning reading The New York Times, the crossroads of Public Relations & legal was smack in my face while reading an article about Jeffrey Conroy, who has been convicted of killing a Hispanic immigrant in a hate crime in Long Island New York. He’s in jail, awaiting sentencing on … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.