Owning a Public Relations firm, 5WPR, stress is always a factor. Public Relations is a 24/7 business and 1 never knows what comes next.

Some tips which allow me to cope:

• Take pre-planned vacations (preferably in another time zone so you get free time before office hours start – as even a vacation for an executive cant mean completely tuning out)
• Exercise – Sweat always helps…
• As I said in a recent Men’s Health article:  Have music available where you can listen to music for a few minutes to rebalance – http://news.menshealth.com/cope-with-stress/2012/01/19/

Different executives have different ways to defrag – Real Estate mogul Elie Hirschfeld has his triathlons and the gym he loves – Sports Club/LA (East Side) – Doesn’t hurt that he owns the building. Read more about Elie Hirschfeld favorite places at:  http://mia.hauteliving.com/haute-secrets/?cat=All&market=New%20York&guideid=270

As Mark Birnbaum and Eugene Remm who run a nightclub and hospitality empire recently explained in GQ they box multiple times a week. Read more at:  http://www.gq.com/style/ten-essentials/201112/emm-group#ixzz1lSAIGMBt

Of course, those who don’t live in NYC have many different options – Michael Malik, a gaming mogul has boats which allow him to defrag – and of course we can all dream of having our own island ala Richard Branson.

Ronn Torossian is the CEO of 5WPR, and author of the recently released PR book “For Immediate Release”

One of the most exciting aspects of my business is the successful and interesting people we meet or come across – Some random thoughts:

• I run a lot – and have been contemplating training for a triathalon but wonder if I will have the time – until my client Real estate mogul Elie Hirschfeld reminds me that he’s done 75-plus triathlons in my lifetime, and at the age of 61 finished his last one in under 3 hours. I am just going to call him Inspiring Elie Hirschfeld.

• Mark Birnbaum & Eugene Remm whom Forbes refers to as “The New Kings of New York Nightlife” by Forbes- They seem to be in perpetual movement with success – expanding on their already fabulous empire, they have decided in the last few weeks to open Catch Miami, and a 18,000-square-foot restaurant on the Lower East Side.

• Michael Malik who never stops working and is a pioneer in the casino development industry, including big projects in California, Michigan, and New York. He has been  involved in bringing gaming to multiple communities, and continues to seek investment and development opportunities in the entertainment and gaming industry. Mr. Michael J. Malik is another one who’s always looking for more positive action.

• Interestingly, Sumitomo Corporation  closed on a joint venture deal that gives Unicharm a significant stake in the common share of The Hartz Mountain Corporation (Hartz), parent company who makes many pet products, including Hartz flea and Hartz flea & tick.

• NY Russian Real Estate Attorney Edward Mermelstein in Time Magazine this week discussing the fascinating London lawsuit between 2 oligarchs -  Boris Berezovsky and Roman Abramovich.  “This lawsuit is a public relations nightmare for Putin and his country,” says Edward Mermelstein, an international lawyer and an authority on commercial deals in Russia and Ukraine. “The financial aspect is not as material here as is the press that is being generated. It puts all of the Russian government and its business people in a bad light.” Read more: http://globalspin.blogs.time.com/2012/01/20/londons-six-billion-dollar-trial-how-boris-berezovsky-has-already-triumphed/#ixzz1kEkGlTXz

Ronn Torossian is the CEO of 5WPR, and author of the recently released PR book “For Immediate Release”.