Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it.
British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018. An assault refers to any situation where an offender struggles to get … READ MORE Â»
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still others, however, are using this lull before the silly season to set objectives and define goals for the year ahead.
For entrepreneurs in the age of online media, planning is more important than ever before. Here are three factors to consider if you plan to … READ MORE Â»
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?
According to latest figures released by trade body UK Finance, some $190 … READ MORE Â»
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent on earth, on a larger scale than even Japanese brands managed to do in decades past. How, then, has this once-conservative Confucian culture exploded onto the scene at such incredible pace?
The heart of Hallyu inarguably lies in the exploding popularity of Korean pop … READ MORE Â»
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case. Though Uber eventually won, the headlines gave Uber opponents plenty of opportunity to speak their … READ MORE Â»
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are combining to transform how we create and distribute messages and measure the impact of narratives.
That’s not to say public relations as a whole is changing dramatically. The tools are different, but the principles are steadfast: people still want to communicate, and they still … READ MORE Â»
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Anything that organizes, streamlines, and purposes all the content, graphics, messages, narratives, ideas, or processes?
If you don’t have these tools and workflow processes in place you … READ MORE Â»
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
Facebook continues to root out bad actors on the platform and very publicly announce their successes, including … READ MORE Â»
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018.
Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization. Such was the case when a manager at a Philadelphia Starbucks chose … READ MORE Â»
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform. The question, though, is will these actions be enough to mollify an increasingly distrustful public.
In a recent report, Facebook is said to have … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.