Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app. They search, they click and they order. Days pass and the priest and the imam receive their packages. Knee braces. Haha.
Outfitted with the knee braces, the guys are free to worship as … READ MORE »
A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur.
It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning. If you want to thoroughly research the matter before … READ MORE »
Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.
Today’s smartest business leaders are using social media to create a greater sense of shared purpose within their organizations. They are also implementing a … READ MORE »
Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).
To simply, we’ve outlined the below benefits that come with … READ MORE »
Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career. These 5 tips will have you lay the foundation you need to build your personal image and establish the type of … READ MORE »
When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially.
Consider the impact of the water crisis in Flint, Michigan. The news … READ MORE »
Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film.
Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression. When a black man is wrongly accused of rape, Scout’s father, Atticus Finch … READ MORE »
The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. However, these locations include popular vacation destinations in Latin America and the Caribbean.
The opt-outs come with conditions. United said it would allow pregnant flight attendants the option of withdrawing from … READ MORE »
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.
Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts.
Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.
The candidates also have … READ MORE »
The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process. These influencers are a wide range of individuals and could actually be part of the expected buyers … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.