These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that they are offering their clients the most effective, expedient public relations services available.
Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a month in which the BlackBerry Passport, the company’s latest moon shot to regain market control, was released.
Part of the issue comes from an outdated model that doesn’t fly in the current smartphone marketplace. For some time now, … READ MORE »
Spring Training is in full swing, and down in Tampa, the Yankees are getting geared up for the 2014 season without one of their biggest sticks. A-Rod is AWOL.
Ronn Torossian explains…Alex Rodriguez’s Grapefruit League locker remains open – and empty – but the Yankee star has yet to make an appearance in, or out of, uniform with the team this year. However, the disagreement that turned into a PR disaster for the All Star slugger took a step in the right direction for … READ MORE »
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect reputation. Just because something worked for someone else doesn’t mean it will be a winner for you. To understand the best methods for you to approach your market, you first need to understand how your strengths make you weak.
While social media marketing and viral video sharing may be the hottest marketing trend of the “now,” focusing all your dollars on those forms and neglecting more traditional forms of digital advertising will drastically diminish your success potential.
Keep Decisions Simple
If you want your target market to opt in then MAKE IT SIMPLE to do that…and ONLY that. Don’t bombard them multiple initial options or blast them with strings of choices that lead nowhere. Keep it short, sweet, … READ MORE »
As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from friends who publish serious PR news actually, just goes to show the diversity of interest, expertise, and gifted we humans (no matter our profession) are capable of. Garden Super Hero Tales, no less! I bet you never expected a children’s cookbook to cross your path here, … READ MORE »
Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with your growing customer base.
But, if your market does not understand what you can offer them, chances are they are not going to react to your marketing messages. Properly crafted and executed public relations can help bridge the gap between getting the message out and helping … READ MORE »
Consumers today don’t want to know “if” your company offers something. They want to know “how easy” that service is for them to use.
Not too long ago, to get the full story on a new car, you had to stop by the dealership and flip through a full color brochure. Today, with a few clicks you can get a 360-degree panoramic view of both the inside and outside of just about any new car on the market. You can pick your trim style, … READ MORE »
For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing, and able to give. But, this willingness leads ALL charity, and non profit groups to shout even louder trying to get attention.
So what is a smaller charity with a smaller non profit PR budget to do to get the attention they need to be … READ MORE »
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier new phone – you have to get a new contract to go with it…or pay an excessive premium. This price was always set just high enough to discourage most people from choosing that “option.”
But now, one cell phone company has changed the paradigm. Any time a consumer … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.