As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from friends who publish serious PR news actually, just goes to show the diversity of interest, expertise, and gifted we humans (no matter our profession) are capable of. Garden Super Hero Tales, no less! I bet you never expected a children’s cookbook to cross your path here, … READ MORE »
Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with your growing customer base.
But, if your market does not understand what you can offer them, chances are they are not going to react to your marketing messages. Properly crafted and executed public relations can help bridge the gap between getting the message out and helping … READ MORE »
Consumers today don’t want to know “if” your company offers something. They want to know “how easy” that service is for them to use.
Not too long ago, to get the full story on a new car, you had to stop by the dealership and flip through a full color brochure. Today, with a few clicks you can get a 360-degree panoramic view of both the inside and outside of just about any new car on the market. You can pick your trim style, … READ MORE »
For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing, and able to give. But, this willingness leads ALL charity, and non profit groups to shout even louder trying to get attention.
So what is a smaller charity with a smaller non profit PR budget to do to get the attention they need to be … READ MORE »
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier new phone – you have to get a new contract to go with it…or pay an excessive premium. This price was always set just high enough to discourage most people from choosing that “option.”
But now, one cell phone company has changed the paradigm. Any time a consumer … READ MORE »
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.