These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that they are offering their clients the most effective, expedient public relations services available.
Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a month in which the BlackBerry Passport, the company’s latest moon shot to regain market control, was released.
Part of the issue comes from an outdated model that doesn’t fly in the current smartphone marketplace. For some time now, … READ MORE »
Spring Training is in full swing, and down in Tampa, the Yankees are getting geared up for the 2014 season without one of their biggest sticks. A-Rod is AWOL.
Ronn Torossian explains…Alex Rodriguez’s Grapefruit League locker remains open – and empty – but the Yankee star has yet to make an appearance in, or out of, uniform with the team this year. However, the disagreement that turned into a PR disaster for the All Star slugger took a step in the right direction for … READ MORE »
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect reputation. Just because something worked for someone else doesn’t mean it will be a winner for you. To understand the best methods for you to approach your market, you first need to understand how your strengths make you weak.
While social media marketing and viral video sharing may be the hottest marketing trend of the “now,” focusing all your dollars on those forms and neglecting more traditional forms of digital advertising will drastically diminish your success potential.
Keep Decisions Simple
If you want your target market to opt in then MAKE IT SIMPLE to do that…and ONLY that. Don’t bombard them multiple initial options or blast them with strings of … READ MORE »
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.