Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it.
British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018. An assault refers to any situation where an offender struggles to get … READ MORE Â»
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she was), and six months since an avocado could get you a discount on Virgin train tickets (keep eating your toast, that time has long past).
In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories … READ MORE Â»
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?
According to latest figures released by trade body UK Finance, some $190 … READ MORE Â»
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case. Though Uber eventually won, the headlines gave Uber opponents plenty of opportunity to speak their … READ MORE Â»
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Anything that organizes, streamlines, and purposes all the content, graphics, messages, narratives, ideas, or processes?
If you don’t have these tools and workflow processes in place you … READ MORE Â»
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
Facebook continues to root out bad actors on the platform and very publicly announce their successes, including … READ MORE Â»
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform. The question, though, is will these actions be enough to mollify an increasingly distrustful public.
In a recent report, Facebook is said to have … READ MORE Â»
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds. It turns out that a little banter … READ MORE Â»
Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.
When customers pick up a mealtime kit from Chick-Fil-A, they’ll get all the ingredients required to make their favorite recipes at … READ MORE Â»
The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street.
As the platform has focused on “cleaning up” its user base, Twitter is enjoying fewer active monthly users than expected, and that has the company’s stock price falling. Twitter told concerned investors that the company expected some of this to happen as they focus their attention on “purging automated and spam … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.