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Twitter: @RTorossian5WPR    @5w_pr

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“For Immediate Release”: Ronn’s best-selling PR book

http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

5WPR Corporate Site: www.5wpr.com

Ronn Torossian as a Contributor to Business Insider

http://www.businessinsider.com/author/ronn-torossian

So before the weekend, wanted to share a simple cute story… enjoy the weekend…

A small child walked daily to and from school. Though the weather one morning was questionable and clouds were forming, this child made the daily trek to the elementary school.

As the day progressed, the winds whipped up, along with thunder and lightning.

The mother was worried that her child would be frightened walking back home from school, and she herself feared the electrical storm might harm her child.

Following the roar of the thunder, lightning would cut through the sky like a flaming sword.  Being concerned, the mother got into her car and drove along the route to her child’s school.  Soon she saw her small child walking along, but at each flash of lightning, the child would stop, look up at the sky and smile.

One followed another, each time with her child stopping, looking at the streak of light and smiling. Finally, the mother called and asked, “What are you doing!”

Her child answered: “I’m smiling for G-d; He keeps taking pictures of me.”

Ronn Torossian

5WPR

Social Media has experienced many changes in just a few short years of its existence.  Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.

Here are some key takeaways from Social Media Week 2012:

• You can’t produce enough content in today’s Social/Digital Age.  Content is King!

• Knowing your audience well and being able to speak to the different groups through social media gives you a different angle to sell so you are not asking the same people to buy/do the same thing.
  • Here is an example of the clothing giant H&M asking its audience to shop for spring, but in using different language and digital assets (top post leads to a video and bottom post leads to a photo album) it is attracting two different audiences of fans on Facebook.

• When an artist or public figure tweet, retweet or responds to a fan’s comment it is considered the new autograph.  There is a lot of value and long term benefits of responding to fans and followers individually.

• Social Media was also noted as being the NEW ‘Reality TV’ since platforms like Facebook and Twitter allow fan’s to see personal pictures, stories and conversations with other public figures they may have never had access to before.

Ronn Torossian on NBA Star Lin

• The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? http://blogs.wsj.com/washwire/2012/02/17/irs-seeks-some-pr-help/
• In the latest case of the PR industry being a convenient whipping boy, the Mayor of Vancouver a city with a yearly operating expenditures of about $1 billion for spending $85,934 for PR consultants in 2011. A tremendously small amount to communicate and for “social media strategy and production, strategic political advice, and public relations.” What’s the cost of communicating poorly one wonders? An absurd criticism. http://www.vancourier.com/technology/Mayor+spent+consultants/6168176/story.html
• Ronn Torossian, Founder of 5WPR was quoted extensively by media on Jeremy Lin – Some highlights:
• CNN.com: http://www.cnn.com/2012/02/15/us/new-york-jeremy-lin/index.html

“Jeremy Lin is a marketing dream come true,” said Ronn Torossian, chief executive of New York-based 5W Public Relations. “If somebody had a checklist of what a brand should be, Jeremy Lin hits every one.”

• Bloomberg – http://www.youtube.com/watch?v=aW_rETYj_es
• ABC Eyewitness News: http://www.youtube.com/watch?v=m9GYIVpfQTQ
• 2 NBC News Appearances: http://www.youtube.com/watch?v=ycaWovqbYI0
• http://www.youtube.com/watch?v=lF8F21N05NI
• Reuters.com: http://www.reuters.com/article/2012/02/15/csports-us-nba-knicks-lin-idCATRE81E03W20120215

“He is Tiger Woods before the scandal, I think he has everything going for him,” Ronn Torossian, chief executive of 5W Public Relations, told Reuters. “If he can continue to deliver on the court his possibilities off the court are limitless.

• Huffington Post: http://www.huffingtonpost.com/2012/02/12/jeremy-lin-knicks-endorsement-deals_n_1271536.html

“We’ve had clients where you just let them be them,” said Ronn Torossian, whose 5WPR agency has represented ex-Knicks Allan Houston and Jalen Rose, and former boxing champion Roy Jones Jr. “I don’t think you need to do a ton with Lin. He’s authentic. He’s clearly hard working.”

• CNBC.com: http://www.cnbc.com/id/46414990

“For me, Jeremy Lin is the American dream, a marketer’s dream,” said Ronn Torossian, a sports marketing expert and president and CEO of 5W Public Relations.

Owning a Public Relations firm, 5WPR, stress is always a factor. Public Relations is a 24/7 business and 1 never knows what comes next.

Some tips which allow me to cope:

• Take pre-planned vacations (preferably in another time zone so you get free time before office hours start – as even a vacation for an executive cant mean completely tuning out)
• Exercise – Sweat always helps…
• As I said in a recent Men’s Health article:  Have music available where you can listen to music for a few minutes to rebalance – http://news.menshealth.com/cope-with-stress/2012/01/19/

Different executives have different ways to defrag – Real Estate mogul Elie Hirschfeld has his triathlons and the gym he loves – Sports Club/LA (East Side) – Doesn’t hurt that he owns the building. Read more about Elie Hirschfeld favorite places at:  http://mia.hauteliving.com/haute-secrets/?cat=All&market=New%20York&guideid=270

As Mark Birnbaum and Eugene Remm who run a nightclub and hospitality empire recently explained in GQ they box multiple times a week. Read more at:  http://www.gq.com/style/ten-essentials/201112/emm-group#ixzz1lSAIGMBt

Of course, those who don’t live in NYC have many different options – Michael Malik, a gaming mogul has boats which allow him to defrag – and of course we can all dream of having our own island ala Richard Branson.

Ronn Torossian is the CEO of 5WPR, and author of the recently released PR book “For Immediate Release”