It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work for weeks, trying to put out PR fires and keep narratives from spinning out of control.
At Ohio State, the universities vaunted football program begins the regular season without its superstar coach, Urban Meyer, who was suspended in the wake of allegations he did nothing about … READ MORE Â»
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of the deadly shooting in Colorado when the Twitterverse exploded after the firearms advocate Tweeted this:
“Good morning, shooters. Happy Friday! Weekend plans?”
Absolutely nothing wrong with that, right? The content was positive, topical, and asked a question. Ordinarily, that hits on three of READ MORE Â»
“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” offers some great advice. Get the book today if you don’t have it yet by the CEO of 5WPR.
Here are some more tips from the book:
The media loves stunts. If you want to clear the clutter and make headlines within 24 hours, produce a marketing stunt in a media-centric area. Provided the stunt is well thought out, well-timed, uber-creative, and provides an outstanding visual, you can make headlines … READ MORE Â»
Might Makes Right: The United States military is a brand that could do better by addressing the problems it solves. Granted, the military faces an uphill battle because so much of the media is anti military. However, in other countries the military is a strong brand with positive public and media portrayal. We’re not passionately positive about the military in this country; it often seems as if the only stories we read about in terms of the military in this country are controversies, … READ MORE Â»
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys are issued. Sometimes it’s blogs or consumer newsletters that list 20 (or sometimes even 50 or 100) companies that allegedly have safety complaints filed … READ MORE Â»
Part 1 of 2:
We launched a PR campaign for baby products company Born- Free to educate consumers, with the help of medical experts, about the potential harm to babies from a chemical called bisphenol A (BPA).
BPA is in polycarbonate plastic, commonly used to make all sorts of plastic bottles, including those for babies. The chemical … READ MORE Â»
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB Legacy), is a legend within the urban fashion and youth designer arena. “It’s part of our hands-on, grassroots marketing efforts that happens to be very effective,” says Aurum. “We do a lot of product placement on American Idol, The Apprentice, and we also work … READ MORE Â»
Ronn Torossian Book Excerpt From: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”
The Rules of Engagement
Working with reporters is not unlike dating: sometimes you have a great date and sometimes you have a disappointing one. There are a few mating rules to keep in mind when dealing with the media, and the first and most important is to be a giver, not a taker. Think about stories in terms of her needs not yours – she … READ MORE Â»
Part 1 of 2 book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian.
“Some writers confuse authenticity, which they ought always to aim at, with originality, which they should never bother about.” —W.H. Auden
In a 12-month period, a major discount retailer started a new fashion line, initiated a renovation of 1,800 of its stores, overhauled its advertising to focus less on the promise it is best known for (price) to focus more on … READ MORE Â»
The following is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian. It is available
One of my clients, Philip Stein Watches, created a powerful Worth Index. Rina and Will Stein,
the charming, sweet, and smart married couple who own the company, have worked very hard the last few years to combine an innovative outlook to the world of luxury products with a
high-end collection of unique timepieces that use Natural … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.