Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. A large focus of PR today is to strengthen brands by building influencer status on social media. Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.
Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans, but every niche and industry has people who are known for their expertise – behind and in front of a camera.
With all the buzz on social media, it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it.
But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers? Here … READ MORE »
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.
Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward?
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities.
Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE »
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as:
Building brand awareness Creating interest Brand management Stimulating Demand Providing Information
Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and influencers to achieve heights of success that were previously limited.
What Does Social Media Advertising Consist of?
Social Media … READ MORE »
When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about? Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social … READ MORE »
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology – worldwide, there are nearly as many cell phones as there are people on the planet and cell phone penetration is high even among the least developed nations – averaging around 89 subscriptions per 100 people in developing economies.
It is estimated that globally around 16 million text messages are sent every minute. Text messaging is … READ MORE »
How Well Do Your Marketing Strategies Perform?
At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results.
Analyze the Problems
There are two types of reach in marketing: Paid reach and organic reach. The basis of paid reach is the total of targeted buyers who viewed marketing ads sellers paid for. Organic reach is … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.