THANK YOU THIS HOLIDAY SEASON
Celebrity Endorsements
In the wake of Tiger Woods scandal, there are many lessons to be learned regarding celebrity spokespersons. Although I am not interested in naming names, I will provide this bit of insight based upon my own experience managing celebrity personalities: it is necessary to find out who a celebrity really is and not solely rely on their manager/agent. There are ways to do this… and we’d be happy to discuss it off-line, as we regularly do with our clients.
As a PR agency CEO who spends a lot of time with both celebrities and brand managers, we are intimately familiar with this world. Like it or not, the media closely follows celebrities, therefore tremendous opportunities exist in leveraging their fame to maximize public interest for a product/service. Can it be a risk? Yes, but I don’t see celebrity endorsements going away any time soon. In fact, in today’s economy, the amount of celebrities asking for endorsement deals has increased significantly. We do many deals each month where celebrities hold products or appear at parties in exchange for a check…and this trend will continue.
Entrepreneurial Insight
As someone who thrives when busy, the last 10 days of December are trying. Many are very complacent during the holiday season and it bothers me tremendously. Rightfully, clients still demand work product, and bills still need to be paid, so we as a PR agency continue to put our best foot forward even during the slower months. We continually realize that urgency is the key to our success and we are far from complacent. We are hungry for it and want to win.
During this time period, I make an extra effort to do the little things: go to the gym every single day, thank our clients for their devotion, and our employees for their hard work. All in all, we at this PR firm are quite pleased to say it has been another profitable year. We are also proud to say that every single employee received a bonus, unlike many of our industry peers. Our numbers are great, and continue to deliver a consistent and high quality work product.
As we prepare to end the 7th calendar year of 5WPR, we are proud of our accomplishments. Even though not everyone loves our style we are quite ok with it. In fact, there aren’t many successful people or organizations who don’t have critics and opponents. Jealousy always exists, and its easier to criticize than create. We don’t let that drag us down, and to the contrary, use it as motivation to continue forth.
Onward and upward, we say thank you all the time for the great work and clients we have had over the years.
Tags: NYC PR, PR AGENCY, PR Firm, Public Relations, Ronn Torossian
December 27th, 2010 at 11:29 am
[...] In fact, at the end of this year, I reread what I wrote during the holiday season of 2009, and I feel much the same way: http://ronntorossian.com/thank-you-this-holiday-season [...]