Many people believe that leadership can only be practiced in the workforce by senior management. According to a recent World Leadership Survey, people all over the world believe the best way to learn about good leadership is to examine the relationships between successful leaders and their followers. If that were the case, and leaders were appointed only from above, then the “leaders” as we know them now would still be sitting in their mediocre jobs waiting to be called.

I am a big supporter of leadership development in the workplace. All employees at 5WPR are encouraged to show leadership towards their accounts, supervisors and everything that they do.  Leadership is a personal choice.  The closest leader to examine is the leader in you, and you can be one no matter what title you have in any workforce. As Robin Sharma states in his coaching books, “If you can breathe, you can lead.”

Workplaces today have become much more dynamic, providing employees with the choice of where to take their position and how high to set their performance marker. The world is wide open and, with all of the uncertainty that exists, a vacuum has developed from the businesses that slowed their hiring or promotions. With leadership comes initiative, and in today’s fast-paced world, there is little to no time for reactions; it is a game of proactive winners and leaders.

To become one of the leaders in your teams, companies, or industries, you must first view yourself as one. Leaders are always striving to improve, raising the bar on how well they can perform and how quickly they can move.

Here are a few tips to arriving at leadership:

1.         Express your best: Don’t sit back and wait for things to happen or wait to be instructed. Initiate, innovate, and improve current practices. Go all-out on in your duties to develop mastery and perfection, even if you think you are in charge of something banal.

2.         Inspire others: You are a part of something – whether it is a team, a company or a practice. Try to influence others by example. It could be your clients or your colleagues, as all relationships can deepen and turn to a strong basis for your leadership. Make sure to pay attention to clients, listen to their needs, and stay on top of global and local trends.  

3.         Drive change in negative environments: A positive state of mind is a win-win tool I use extensively in all that I do. Mingle with others, know the different parts of your organization and the people who work there, and have fun – which will set the greatest example for others.

4.         Respect others and appreciate their work: Whether it’s your family, friends or co-workers, be the source of appreciation and helpfulness. Be ethical. You will find practicing leadership a healthy, motivating, and successful formula that attracts more and more leadership opportunities and roles. Don’t wait to be appointed; act today and see the leader in yourself. You will find your lifestyle elevated and your responsibilities going upward.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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