THE LOW COST OF PR
It’s rare that the tremendous value of PR in an international campaign is highlighted on the front page of The New York Times business section. Today’s feature, “Tibet Backers Show China Value of P.R.,” shows how indispensable public relations has become.
http://www.nytimes.com/2008/04/14/business/media/14adco.html?pagewanted=1&_r=2&ref=business
In addition to the reasons cited in this article, PR’s value can also be seen purely in economics. It’s simply amazing that a major RFP in the PR Industry is one with a $500 thousand annual budget. That amount would have every single PR firm in the industry chasing the account. Conversely, next to nothing can be accomplished with an advertising budget of less than a million dollars.
Because of this, among many other reasons, I expect the PR business to continue to experience tremendous growth.
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, for immediate release, PR AGENCY, PR Firm, Pubilc Relations, Public Relations, Ronn Torossian
August 6th, 2008 at 9:16 pm
Sorry, but I don’t agree with you regarding this.
August 8th, 2008 at 3:59 pm
I read similar article also named THE LOW COST OF PR, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me
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