THE MARKETING OF JEREMY LIN: 5WPR CEO QUOTED IN VARIOUS MEDIA OUTLETS
Ronn Torossian with Bruce Beck on NBC-NY Sports
- Huffington Post: http://www.huffingtonpost.com/2012/02/12/jeremy-lin-knicks-endorsement-deals_n_1271536.html
- “We’ve had clients where you just let them be them,” said Ronn Torossian, whose 5WPR agency has represented ex-Knicks Allan Houston and Jalen Rose, and former boxing champion Roy Jones Jr. “I don’t think you need to do a ton with Lin. He’s authentic. He’s clearly hard working.”
- Philadelphia Inquirer: http://www.philly.com/philly/sports/breaking/139331133.html
- Ronn Torossian, CEO of the public-relations firm 5WPR, said the fact that Lin is an Ivy League graduate starring in New York and an Asian American to boot makes him “a marketer’s dream.”
- REUTERS: http://www.reuters.com/article/2012/02/15/csports-us-nba-knicks-lin-idCATRE81E03W20120215
- “He is Tiger Woods before the scandal, I think he has everything going for him,” Ronn Torossian, chief executive of 5W Public Relations, told Reuters. “If he can continue to deliver on the court, his possibilities off the court are limitless. “I don’t think he needs to put up MVP numbers but I do think when you look at marketing greatness over the last few years, whether it is David Beckham, Michael Jordan or Tiger Woods, let’s not forget they were all winners. “Before anything else he has to be a winner. If he is, I can’t tell you if we have ever seen anything like this.”
- Columbus Dispatch: http://www.bluejacketsxtra.com/content/stories/2012/2/14/jackets-could-use-a-version-of-linsanity.html
- Op-Ed by Ronn Torossian, CEO, 5WPR: http://www.gambling911.com/basketball-odds/lin-sanity-jeremy-lin-marketing-dream-come-true-021112.html
Many more interviews have been scheduled and are expected in days to come.
Tags: Jeremy Lin, Linsanity, MARKETING, Sports Marketing
