THE POWER OF PUBLIC RELATIONS: THANKS TO THE ECONOMIST
Ronn Torossian – Blog Post 04/05/2011
Fascinating study in The Economist this week which showed the power of labels. Read the story at: http://www.economist.com/node/18483423
In the study, people who wore logos that were deemed “high class” (in this case, Lacoste and Tommy Hilfiger) were deemed as more successful and more hirable by a group of volunteers than those who wore no logos or logos that were not seen as “luxury”. The wider phenomenon is even more amazing – It showed that a work of art’s value can change based on who created it – even if the artwork is the exact same. And it went on and on and on… but repeatedly from perception of success to trustworthiness, it worked.
You ask me ? It’s the simple and core of value of marketing and Public Relations. It’s the core of how brands build perception and the importance of being a trusted marketer. Great validation for PR Agency owners like me, and anyone in the marketing business.