THE WORLD IS TRULY A GLOBAL VILLAGE
I have just returned from a whirlwind business trip where I visited 2 countries in 5 days. The trip was exciting, invigorating, but at the same time, exhausting.
En route to the airport, I received a call from a major political consultant. During the conversation, I realize we were both booked on the same flight. So, we sit in the business lounge and chat for over an hour and a half. Oddly enough, once on the plane, I ran into another acquaintance – the owner of a competing PR agency. Good news: I got caught up on the industry. Bad news: I didn’t do the work I had planned to do during the flight.
During my time overseas, I was able to make some interesting cultural observations. Mainly, I am amazed by how intertwined business and politics are in smaller countries. Also, in comparison with the US, media impacts people’s daily lives on a much larger scale. To me, people overseas consume a higher volume of media hence PR messages and marketing are much different.
Lastly, before I go home for the evening (jetlag), I have a final observation – international travel and presence allows marketers and PR folks, like me, to conduct hands on market research and observation. Watching people and the media in other countries surely impacts the Public Relations messages I use here at my agency. Always food for thought.
Tags: NYC PR, PR AGENCY, PR Firm, Public Relations, Ronn Torossian
