December 1st, 2009
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TRAVEL, PUBLIC RELATIONS & TIGER WOODS

Arrived at the office pre-7 AM today as I have a major international business trip planned for 5 days; and it means preparation and extra work for ongoing items. Overseas travel always means exhaustion (and of course the necessary annoyance of airports and flights).

Nevertheless, international travel, and travel in general, I believe is a necessity for anyone successful in public relations or marketing, as it allows minds to widen, trend spotting and observations of different consumer, media and government behavior.  All necessities to succeed in this crazy business called PR.

Don’t have the time this week to really follow the ongoing Tiger Woods saga, but this issue will not go away without him addressing it.  The concept of privacy in today’s celebrity driven era of course doesn’t exist, and one who has made millions of dollars in corporate sponsorships frankly doesn’t deserve said privacy.

As I was quoted today saying in numerous papers, the ultimate PR question is: At what point does he answer these questions and make these doubters go away to ensure his legacy and his earnings?

 

Ronn Torossian

5WPR

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