email ronn torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. With solutions like artificial intelligence, learning from campaigns and optimizing email open rates doesn’t have to be a time-consuming or complex process. Instead, AI is finally filling the gap between the offline and online shopping experience by making it easier to personalize connections.

Combine that with things like Blockchain technology, which is making transactions on the web more transparent through secure online trading, and you have web-based experience that’s sure to delight any customer. Here are just some of the ways that AI and technology like it could take your email marketing to the next level.

Analytics to Increase Open Rates

The average company has around three seconds to capture their shopper’s attention. This means that they need to make sure that they’re forming a personal connection with their customers as quickly and effectively as possible. AI-powered machine learning algorithms can help brands to learn which sending times, subject lines, and content are getting the most click-throughs, so that they can improve their campaigns faster, and with less initial investment.

What’s more, since today’s customers gravitate more towards companies who offer them a personalized experience online, AI can help brands to segment their audiences too, so that they can adjust each message to suit the needs of a specific buyer persona. This could lead to stronger relationships with customers, more repeat purchases, and an opportunity to outshine the competition.

Enhanced Lifecycle Marketing Opportunities

Finally, predictive analytics and AI have also changed the way that marketers generate useful insights about the customers they want to sell to. By leveraging behavioral, transactional, and intent-based data, predictive analytics ensures that marketers can send contextual emails to their clients throughout different points in the consumer lifecycle. This makes it easier to nurture customers through different stages in their buyer journey.

AI solutions can provide brands with insights into important metrics like time to first purchase, customer lifetime value, and the amount of time that it takes between purchases to convince a customer to come back to a store. All of this useful information can then transform into insightful marketing campaigns that help to nurture clients during the most important times in their decision-making journeys to drive a better ROI.

Ronn Torossian is the CEO  and Founder of 5W Public Relations.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.