Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to...
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever.
Fortunately and despite the difficult situation, right now is the perfect time for...
At the mention of public relations, the first thing that comes to some minds is maintaining a brand's image.
To others, it means building relations, especially with customers or potential investors . However, as much as this is a large...
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along...
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.
With the help of public relations, everything...
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.
With the trending topics on Twitter–...
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
