Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.
In...
I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with...
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t need 51% of the...
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s...
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a...
What is B2B marketers' main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C,...
Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an...
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR...
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray.
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new...
According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience might...
