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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

  In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low.  The supply of these chips has been affected by the pandemic and...
Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an...
These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market,...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
One of the foundational elements of any company's marketing strategy is the business website. However, that's not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns. One of the...
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step. To do that, businesses have to find the right tools and strategies...
Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns...
  Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they're slowly implementing an online presence....
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it...
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...

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