Brand transparency is about how a brand shows itself to be authentic regarding public interactions.
It also indicates how a brand shows itself to be accessible to internal and external stakeholders.
The digital revolution has played a major role in creating...
The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement.
It provides a platform for a very subtle type of advertisement as brands are integrated with...
It’s easy to get stuck while developing good business messages because it’s not the easiest task.
Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s important to focus...
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it.
They usually occur as a result of safety concerns related to a manufacturing or design defect in...
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.
With the help of this...
In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers.
The strategies in e-commerce are going to be involved in different channels such as social...
Why do consumers buy what they choose to buy?
What drives those decisions?
Brand narratives play a crucial role in such decisions.
A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications...
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.
Between getting on board with the latest platforms, and experimenting with new...
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step.
To do that, businesses have to find the right tools and strategies...
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are.
Every business has its competitors, and knowing one’s competitors is essential for product, service, and...
