Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers.
Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance
Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs.
Learn how companies can successfully rebuild their brand and regain consumer trust after a product recall through effective strategies and clear communication
Learn how corporate communications will evolve by 2025 with AI, personalization, transparency and video content reshaping how businesses connect with stakeholders
Learn how to create high-performing content marketing teams with proven strategies for collaboration, workflows, tools & processes to boost productivity & content quality
Learn how internal communications evolved from traditional top-down messaging to modern digital strategies that drive employee engagement and business success.
Learn how earned media builds brand authority through organic coverage, trusted recommendations & media relationships. Get strategies to grow authentic brand exposure.
Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success
