Hackers can cause all kinds of PR nightmares, and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm...
Just to show you how powerful maintaining your reputation online actually is, let's look into the stepping down of one of tech's biggest CEO's. Recently, the dating website OkCupid played a role in bringing down one of the internet's most powerful CEO's, Mozilla's...
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor...
A grieving father made the news recently for a horribly insulting reason. It seems the man’s daughter was killed in a car crash. The teenager’s death was incredibly difficult for her loving dad, but what happened just the other...
Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated his recent...
They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions....
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company's reputation, especially if the business doesn't respond to the situation on time or in the right way.
That's why it's...
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis.
Crisis can be of many types, but what is common is that it poses a threat to the positive...
