Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix. While blackberry for three consecutive days has seen outages worldwide and users unable to...
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR.
Hit the Books...
“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP, partner solutions, Danielle Lee at her keynote address at Brandweek last week, an address dedicated...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview. He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
