At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.
Another task is...
The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they...
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies.
Various tools or features such as voice assistance weren’t widely...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a good idea for certain household brand names, most of the time, people that use certain...
Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.
Unfortunately, companies that are just starting out in their industries don't generally have the big budgets to make notable investments in marketing and PR strategies.
Fortunately,...
Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of...
Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today's collaboration tools, they can share each other's resources in order to benefit everyone.
After all, investor relations is a...
