Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide.
There’s always an emergency. In today’s media world, they...
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works...
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers...
Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters....
Breaking into the business world can be tough. Even with a college degree, top marks, and a fundamental understanding of the economic world, riding the ups and downs that come with a business is a challenge. The business world...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the...
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative....
Ronn Torossian's full list and explanations have been published here
I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books.
“How to Win Friends and...
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
