What good can possibly come out of longer lines at the doctor’s office, higher health insurance premiums and higher gas prices? Ask Hybrid, the Vitamin Shoppe and Whole Foods… Companies who market "natural", "health" and "sustainability" are benefiting from...
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news,...
Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think...
Reading the op-ed in The San Francisco Examiner, I am simply livid at the continued convenience of beating up on the Public Relations industry. This industry is a convenient whipping boy.
In an editorial, the paper stated:
It’s ironic that the San...
I’d love your feedback to my latest blog article available here.
- Ronn Torossian
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others
Burson-Marsteller, one of the largest PR firms in the...
It was rewarding to speak this week with some of the bright interns whom we have this summer at 5WPR. These young people are so hungry and ready to succeed – a similar energy to the day to day...
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
“Reputation Rules: Strategies for Building Your Company's Most...
Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend. Who else could have adults sleeping on the street and clamoring for their products. As the LA Times stated...
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t need 51% of the...
