Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential...
If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the...
With spring right around the corner, on the calendar if not in the weather, many personal households are considering some spring cleaning. You should do the same with regard to your PR operations. Now is the time to take...
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make...
Been a really tough day professionally. Received this message via an email list I subscribe to www.friendsofjeff.com which I joined at the urging of a client of ours who is on the Forbes 400 list. Today was a day...
Why do consumers buy what they choose to buy?
What drives those decisions?
Brand narratives play a crucial role in such decisions.
A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications...
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news...
Pinterest has alluring images of what people like and hence would love to buy.
Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six...
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re...
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span .
Hence, organizations need to focus on telling stories to their...
