Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm...
When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter. At the time, many observers thought...
Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out to other potential customers who might require the same products or services. This is precisely...
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor...
When Yoda delivered part of his memorable line, “Do or do not” from the popular
Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in...
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace.
For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even...
Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing success - whether that means more leads, sales, or traffic - means incorporating different strategies,...
Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to...
To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing...
The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear - PR jobs have become incredibly popular, especially in the digital age.
Contrary to popular belief...
