Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
Influencer marketing has drastically...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.
This is because the current news cycle is highly...
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big...
Through public relations companies can build and maintain a positive public reputation and image.
At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage.
With...
Pinterest has alluring images of what people like and hence would love to buy.
Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six...
Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing success - whether that means more leads, sales, or traffic - means incorporating different strategies,...
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time.
However,...
To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing...
Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels.
It is important to use different mediums strategically to increase customer engagement.
With customers getting increasingly...
