PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

At some point or another, every business needs to deal with comments from unsatisfied customers. It's always difficult to see those types of comments but it's important for companies to properly take care of those types of situations. Through...
Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they'll become a lot more efficient at engaging and retaining their customers over a long period of...
In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward. This would help them...
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That's especially true when the company in question is multi-channeled which means...
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public. To better plan and organize each one of those elements and help create the...
Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few...
Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's why one of the best ways for companies to learn all about brand repositioning is...
As we know, personalization has become more and more important for companies to invest in as they're trying to connect with target audiences, and event marketing is no exception. To implement the most effective personalization efforts when organizing and...

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