Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” offers some great advice.  Get the book today if you don’t have it yet by the CEO of 5WPR. Here are some more tips from the...
Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through...
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations.  Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular...
Here in New York City where I own a PR firm, the tabloids are a-buzz about next year’s Mayoral Race, and as there isn’t a Republican candidate yet; rumors say Metropolitan Transportation Authority Chairman Joseph Lhota is considering a...
Might Makes Right: The United States military is a brand that could do better by addressing the problems it solves. Granted, the military faces an uphill battle because so much of the media is anti military. However, in other...
Book excerpt from PR book by Ronn Torossian of 5WPR  “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. Don’t Toy Around—Hit Back Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
Part 1 ran yesterday at: http://ronntorossian.wpengine.com/pr-agency-for-kids-products-book-excerpt This is part 2 of a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR. The corporate headquarters of BornFree received piles of...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR. Part 1 of 2: We launched a PR campaign for baby products company Born- Free to...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
This weekend I thoroughly enjoyed attending the 20 year Stuyvesant HS reunion party for the Class of 1992. Mothers, fathers and old friends – today, professionals ranging from Internal medicine specialists to Ford Motor Executives living in Mexico City,...

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