While I am addicted to the old Blackberry, the brand is in a very bad place and today’s news that they consolidated their PR firm work won’t make their product any better – despite their $10 Million Budget. This...
They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions....
Part 2 of 2 Book Excerpt From For Immediate Release by 5WPR CEO Ronn Torossian - Read Part 1 Here
For less than 0.000001 percent of what the big fish spend, Public Relations helps this small fish stay relevant and...
Here in New York City where I own a PR firm, the tabloids are a-buzz about next year’s Mayoral Race, and as there isn’t a Republican candidate yet; rumors say Metropolitan Transportation Authority Chairman Joseph Lhota is considering a...
It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World. In The Economist on March 30th, there is an article which discusses the annual report of the...
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child...
Some tips from Ronn Torossian of 5WPR, leading PR firm as seen in his PR book which may be purchased at: https://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160
Attention is the most valuable form of currency in PR and marketing. Getting the right attention must...
With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by...
