It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.
However, with several commonly used PR and marketing strategies, even the smallest healthy...
These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online instead of by reading magazines or books.
These younger parents are different from their older...
Sports PR helps promote teams, players, and organizations through different channels of communication.
PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.
In the sports industry, athletes and teams...
On Twitter, companies can engage authentically with consumers and create communities of their target audiences.
When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.
Twitter recently released a...
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience...
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal.
This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.
The outlet had...
Authenticity in content marketing is simply when companies provide reliable information that's going to educate and entertain their target audience in a way that will help them develop a loyal and strong relationship with that company. Authentic content marketing...
As we know, personalization has become more and more important for companies to invest in as they're trying to connect with target audiences, and event marketing is no exception. To implement the most effective personalization efforts when organizing and...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...
