Learn how brands are using the metaverse for PR with virtual events and immersive experiences. Get insights on strategy, avatar storytelling, data analytics and platform selection.
Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs.
Learn how emotion in press releases drives impact and engagement. Research shows emotional content performs better and creates lasting connections with audiences.
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy.
Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
Learn proven strategies for creating successful Kickstarter campaigns with tips on PR, storytelling, timing and community building for maximum funding potential
Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance
Learn effective strategies for data analysts and journalists to collaborate on investigative stories. Tips for communication, roles, workflows and impactful reporting.
Learn how to effectively manage brand parodies with legal, PR and social media strategies. A guide for marketing professionals on protecting brand reputation.
