Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

We have many different clients in many different areas but little of what we do is as important to me as our work in the charity arena.   Sunday morning pre-8 AM I was in Central Park with a number of...
This week New Yorkers faced something they have truly never dealt with before. Hurricane Sandy was something bigger than any native New Yorkers like myself had ever seen. A natural disaster occurred here and hurt us in a major...
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally irritate the...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview.  He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
Am on vacation this week, yet being an entrepreneur for me means never being able to take a real vacation. Even when visiting the gorgeous South of France, am still working, making conference calls and able to keep up...
It's the time of year when college graduates begin the path to real life – job ambitions – some with clear direction and others still trying to figure it out. Like it was yesterday, I remember in...
Major crisis unfolding in Australia where a publicist sent ABC's Media Watch an anonymous email saying that the South Australian Tourism Commission was looking to pay high-profile influencers and celebrities to tweet about Kangaroo Island – in a seemingly...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide. There’s always an emergency. In today’s media world, they...
If there was to be a publicity hall of fame for greatest stunts ever, Sacha Baron Cohen would absolutely have a place for some of his various shticks.  This weekend, at the medal ceremony at the Arab Shooting Championships...
I watched the HBO film “Game Change,” mouth agape last night, wondering if in fact former Alaska Gov. Sarah Palin could indeed have been so dimwitted during the 2008 historic election.  Having worked extensively with the media, and with...

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