Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with your growing...
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential...
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and...
In Saturday's NY Times, a great article titled “We got a mention – now lets panic” (at: http://www.nytimes.com/2010/10/03/business/03proto.html?src=busln) spoke of a few young entrepreneurs who got a mention in Oprah magazine and, as a direct result, saw their company...
In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would...
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect...
  Each year, the highlight of the Cannes Film Festival is not the viewing of the films, or the starlets in their magnificent gowns, or even the endless gossip. It’s the charitable event that raised more than $35 million for...
Been a really tough day professionally. Received this message via an email list I subscribe to www.friendsofjeff.com which I joined at the urging of a client of ours who is on the Forbes 400 list.  Today was a day...
With spring right around the corner, on the calendar if not in the weather, many personal households are considering some spring cleaning. You should do the same with regard to your PR operations. Now is the time to take...
Think your business or industry is safe from the growing and encroaching shadow of Amazon? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and...

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