Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know. First, stop sending press releases, and start using an elevator pitch....
Think your business or industry is safe from the growing and encroaching shadow of Amazon? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and...
There’s no doubt about it anymore. Social media is changing the game of public relations. Forget about one or two major mass media outlets, now the world is a hybrid of social interaction, advertising and public relations. The lines...
Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six...
This week New Yorkers faced something they have truly never dealt with before. Hurricane Sandy was something bigger than any native New Yorkers like myself had ever seen. A natural disaster occurred here and hurt us in a major...
Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider. A recent study before the...
Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tattletale...
Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it...
As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and...
Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have...

Follow Ronn Torossian

0FollowersFollow
0FollowersFollow
2,370SubscribersSubscribe